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Concord Triumph Hits The Twin-Ton!

Concord Triumph (a division of National Powersports) is the first Triumph dealer to hit the the Twin-Ton in 2017! Here's the official release from Triumph:

"Special congratulations go out to Concord Triumph for selling their 200th new Triumph motorcycle of 2017 and officially becoming this year’s first dealership to achieve membership to Triumph’s Twin-Ton Club! Concord has been off to a record-shattering year so far, setting a new mark for being the fastest dealer to reach 200 sales in a sales year. Now with nearly five months left in the year, they set their sights squarely on being our first dealer to 300 sales!

It’s been a stellar rise for the New Hampshire dealer, in just their third full year as a member of the Triumph family. They claimed their first-ever Ton-Up Award in October 2016, and now less than one year on, they are already claiming their first Twin-Ton Award! Originally founded by Nathan and Amy Sanel back in 2002 through a shared love of vintage motorcycles, Concord Triumph has now grown to a bustling 55,000 square foot retail store with an emphasis on honesty, integrity and exceptional customer service as a cornerstone of their business.

“Concord Triumph’s success is due to one primary factor,” says owner Nathan Sanel. “The first line on the company service statement is ‘Tell the truth.’ That is the guiding principle for everything that we do. At the end of the day, it’s not just about making money. It is about building a company that has integrity and value to our customers. I am very proud of my team here!” On behalf of all of us at Triumph Motorcycles America, congratulations again to Concord Triumph for your stellar achievement! We truly appreciate all your hard work and outstanding representation of the Triumph Brand."

Inspired by an old racing term for “doing the ton” or reaching 100 mph, Triumph created the Ton-Up Club to recognize dealerships that sell 100 or more new Triumph motorcycles during a sales year. Encouraged by the phenomenal success of our dealerships, we later introduced the Twin-Ton Club (for dealers reaching 200 retail sales) and the Triple-Ton Club (for dealers reaching 300 retail sales). In appreciation for all of their hard work, dealers able to achieve these significant milestones will receive a special plaque and a unique identifier on the Triumph Motorcycles consumer website."

We want to thank all of our Triumph customers for placing your trust in us and becoming a part of the Concord Triumph family!


Second Wind BMW is now National Powersports!

We are proud to announce that National Powersports Distributors has acquired Second Wind BMW/Triumph! By combining the two largest volume Triumph dealers in the Northeast, we are positioned to create an even better experience for our customers. In addition to increasing the selection of new Triumphs, we now have available the largest selection of used Motorcycles and Powersports Vehicles in the area. We will continue to service both BMW and Triumphs in Merrimack, utilizing our professional certified technicians. Thank you, Darrell and Sandy. Building a business that puts customers first, as you have done, is hard to find. We are honored to have this opportunity. Please stop in and say hi! We are looking forward to getting to know you.

Nathan Sanel, President – National Powersports.


Here's a video tour of our Pembroke location, along with a look at the day to day operations. You can watch more of our videos right on our YouTube channel HERE.