Our Story

Our Story

In late 2001, right after the 9/11 attacks, my wife Amy and I decided that the money we were investing into our retirement funds would be better spent on starting a business. I started buying mostly vintage bikes and fixing them up. We decided that selling on the Internet, rather than in a traditional “Brick and Morter” setting made more sense. From those simple beginnings National Powersports was born. Since we were selling bikes to many people who didn’t have an opportunity to see them in person first, we developed a very detailed system of checks, services and detailing that revealed way more than what was typically done by a traditional dealership. This allowed our customers to know the exact condition of what they were buying, even if they were 3000 miles across the country.

Although our emphasis in the beginning was on vintage bikes, soon the requests for modern bikes started to come in from around the world. People wanted to buy from us, even if we didn’t currently have what they were looking for, because of how thorough we were. The depth of information that we revealed about our bikes was something that was not being done, even in traditional dealer locations. This allowed us to begin selling all types and years of Motorcycles, ATVs, Snowmobiles, Scooters and Watercraft. Since starting, we have expanded our location many times and the growth continues to this day. In 2006 we moved to 701 Riverwood Drive, Pembroke NH to a 15,000 square foot facility. In this location our first true retail store was opened. In 2013 we moved to our current 55,000 sq/ft location.

To this day, we are not a traditional dealership. None of our team is paid on commission. Our shop is set up to duplicate our on-line buying experience. Because we sell so many vehicles on-line, walk-ins are not our only avenue for sales. There is no high-pressure for the people that visit us. Our pricing is extremely competitive because we work on a smaller margin and turn our inventory more than the industry standard. When you factor in the depth of servicing/detailing and warranty that we provide, we hope you will find our bikes to be some of the best values available.

National Powersports' success is due to one primary factor. The first line on the company service statement is "Tell the truth". That is the guiding principal for everything that we do. At the end of the day, it’s not just about making money. It is about building a company that has integrity and value to our customers. I believe with all my heart that if you do the right thing, the bi-product is a healthy company. The group of people who love motorcycles are like family. I only sleep well if I know that everybody gets treated well and is told the full truth about the vehicle they are purchasing.

National Powersports has received many business awards, including being featured in Entrepreneur Magazine. We have been on the list of Top 100 family businesses by Business NH Magazine for several years as well. But honestly, the only award I’m interested in is a customer who is happy with their purchase.

Nate Sanel, Owner - National Powersports

Our People

our people

I’m often asked the question “How did you build such a big company so quickly?” Without hesitation, I tell them the secret of our success is our employees. Exceptional business’ start with exceptional people. Our employees are hired not only by their skillset, but also their ability to connect with and serve other people. We work hard to attract people who whom already believe in the company philosophy of “tell the truth”. Our hiring process is one of the most comprehensive in the industry, and the result is one of the best crews you will ever encounter in the motorcycle business.

Nate Sanel
Owner, National Powersports

Want To Join Our Team?

We have immediate, full time positions available.
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Our Process



Our process begins with an evaluation of the vehicle and a review of any known history.



Once on the mechanic’s bench we perform any needed repairs, a full service, and a NH State inspection. Then the bike is taken for a test ride to confirm it’s running condition.



Our 15 step detailing process brings out the best in every bike. People often confuse our used bikes for new ones!



We want you to know everything about the bike before you buy! That’s why we provide great photos, a high definition video, and thorough reports.

Our Customers